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Case Studies > Vision Fitness, Bishop’s Stortford

Vision Fitness, Bishop’s Stortford

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Vision Fitness successfully opened their second boutique gym in Bishop’s Stortford this year and we went to speak to gym owner, Ollie Emsden, to find out how it went. 

Having already kitted out Ollie’s first boutique gym in Henham also with some custom branded kit, we had a good idea of what Ollie might need for the next one and we were happy to be on hand when he was drawing up his wishlist.

An important part of any boutique gym is their ability to craft a brand feeling that inspires and motivates. Through the use of Jordan custom branding options Vision Fitness has been able to stream their identity into every workout.

Through their smart branding and successful efforts to provide a comfortable and friendly space for their members, you can already see why their first gym space won ‘Boutique Gym of the Year’ at the National Fitness Awards. We’d bet that this one won’t be far behind.


At the time of writing Vision Fitness, Henham which features the Jordan Fitness Ignite Rig, had just won ‘Outdoor Facility of the Year’ at the 2022 National Fitness Awards so a huge congratulations to Ollie and his team for their win!

” As a boutique gym, branding is super important for us what we want to achieve, Jordan really helped us capture this.”

Ollie Emsden, Owner of Vision Fitness - Bishop's Stortford

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